// ~~ icebear ~~
#include <bits/stdc++.h>
using namespace std;
typedef long long ll;
typedef pair<int, int> ii;
typedef pair<int, ii> iii;
template<class T>
bool minimize(T &a, const T &b) {
if (a > b) return a = b, true;
return false;
}
template<class T>
bool maximize(T &a, const T &b) {
if (a < b) return a = b, true;
return false;
}
#define FOR(i,a,b) for(int i=(a); i<=(b); ++i)
#define FORR(i,a,b) for(int i=(a); i>=(b); --i)
#define REP(i, n) for(int i=0; i<(n); ++i)
#define RED(i, n) for(int i=(n)-1; i>=0; --i)
#define MASK(i) (1LL << (i))
#define BIT(S, i) (((S) >> (i)) & 1)
#define mp make_pair
#define pb push_back
#define fi first
#define se second
#define all(x) x.begin(), x.end()
#define task "domine"
/*END OF TEMPLATE. ICEBEAR AND THE CAT WILL WIN VOI26 */
const int MOD = 1e9 + 7;
const int inf = 1e9 + 27092008;
const ll INF = 1e18 + 27092008;
const int N = 1000 + 5;
int n, m, k, a[1005][10], sum[1005][MASK(4)];
ll f[2][MASK(4)][2709];
void init(void) {
cin >> n >> m >> k;
FOR(i, 1, n) REP(j, m) cin >> a[i][j];
}
void process(void) {
FOR(i, 1, n) REP(mask, MASK(m)) {
REP(j, m) if (BIT(mask, j)) sum[i][mask] += a[i][j] + a[i + 1][j];
}
ll ans = -INF;
memset(f[1], -0x3f, sizeof f[1]);
ll tmp = f[1][0][0];
f[1][0][0] = 0;
FOR(i, 1, n) {
int cur = i & 1;
int nxt = cur ^ 1;
memset(f[nxt], -0x3f, sizeof f[nxt]);
REP(mask, MASK(m)) FOR(t, 0, k) if (f[cur][mask][t] != tmp) {
REP(j, m - 1) if (!BIT(mask, j) && !BIT(mask, j + 1))
maximize(f[cur][mask | MASK(j) | MASK(j + 1)][t + 1], f[cur][mask][t] + a[i][j] + a[i][j + 1]);
REP(mask2, MASK(m)) if ((mask & mask2) == 0)
maximize(f[nxt][mask2][t + __builtin_popcount(mask2)], f[cur][mask][t] + sum[i][mask2]);
maximize(ans, f[cur][mask][k]);
}
}
cout << ans << '\n';
}
int main() {
ios_base::sync_with_stdio(0);
cin.tie(0); cout.tie(0);
if (fopen(task".inp", "r")) {
freopen(task".inp", "r", stdin);
freopen(task".out", "w", stdout);
}
int tc = 1;
// cin >> tc;
while(tc--) {
init();
process();
}
return 0;
}
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